The best way to select an affiliate
program is to first concentrate on the market and not on any product. Picking
randomly an affiliate program to promote probably won't make
you successful. Picking the affiliate program that pays the highest commission
is not the way to go either. So concentrate on the market
first.
You want your market to be gung-ho and
happy to spend money for what they want. You learn this by seeing if there are
advertisers in this market; advertisers that keep
advertising. The more advertisers that continue to advertise the better for
you, because that means this market is buying. And advertisers
wouldn't continue to advertise if they were bleeding money. So competition in a
market is your first positive sign-post.
Next you want to find a product that's
being bought in this market. You do that by going to your favorite affiliate
network, which could be Commission Junction, LinkShare, or many
others. Type in your top market keyword and see how many products come up for
it. If a lot of products come up, say more than 10,
that's a very positive sign. (Additionally, that's not tallying the products
other affiliate networks have for this market.) You want a market
that has a lot of different products selling into it.
Now you want to see if these products
are being sold by affiliate marketers. This may not be easily determined
unfortunately. The best way however is go to Google, Bing, Yahoo and
others and input some long-tail keywords for the market and see what products
come up. Do you see products that are continuously showing
up in the advertising section? You do want to see the products being sold this
way even if you won't be using pay per click yourself! The
more products being sold this way, the better.
Next, you go to Google keyword tool
and type in the market's top keyword to discover how broad the market is by the
search volumes.
Obviously the more searches there are
the broader the market. And the broader the better. (Examples of top market
keywords could be something like boating or dog training or hair
loss or sports, etc. They're the broadest keyword for the market.)
Another sign-post is the competition bar
graph the Google keyword tool shows for each keyword. The more competition, the
better the keyword because this shows the AdWords
competition for this keyword (Adwords is Google's pay-per-click advertising
program). Advertisers don't continue to bid on keywords for long if
they are not making money from them. If you continuously see the bar-graph high
for a particular keyword, there's a very good chance
advertisers are making money from it. That's a good sign for you.
Once this is complete, now you'll select
your product to sell, the one being the most popular; the one you saw show up
the most both in organic searches and pay per click in
your chosen market.
To find out what affiliate network
promotes that product, just go to Odigger.com and type in the product name and
it should tell you which affiliate network is promoting that
product. You then join up with that affiliate network so you can start selling
the product you chose.
If Odigger does not show the affiliate
network, then you'll need to do some more detective work. Search for 'affiliate
networks' or 'affiliate programs,' and search within
each program for your product name until you find the network carrying your
product.
Or, if you can't find the exact product
that you saw come up the most in your research, select one from a network that
fits closest to the one you did see in your research.
Remember, if advertisers continue to
advertise a product, it has to be selling or they're losing money (and nobody
is in the business of bleeding money). So if a product is
always being advertised, it's a good indicator that it may sell for you too.
But bare in mind, every product you select this way is not
guaranteed to be a winner, because there's much more involved in successfully
marketing a product or a service. But this method is your best
chance to finding a winning product to sell.
No comments:
Post a Comment